Since 1992, RATIONALE has been delivering luminous skin for life with a luxurious suite of formulations and treatments that enlighten and transform. Founded by a cosmetic chemist, RATIONALE ensures their skincare are always of the platinum standard. After participating in the full site rebuild in collaboration with IE Digital, Studio Alt assisted in rolling out two more international sites for RATIONALE, also migrating them to Shopify 2.0. Several advanced customisations were added to the site, including tiered free samples in the cart and dynamic email templates.
THE PROJECT
THE TEAM
DEVELOPMENT
DESIGN
PROJECT MANAGEMENT
THE STATS
25+
customised sections
6
regions
100
SEO score
RATIONALE SAYS...
Studio Alt are incredibly proactive about delivering brand guardianship as if it’s their own – and while many agencies give you this line as part of the sales pitch – this is the first time I’ve ever truly experienced it; working with Studio Alt always feels like reuniting with the missing members of our team. Their expertise, innovation and innate desire to deliver every project to a level that exceeds the brief (and my expectations), makes them the natural choice for our international expansion plans. We couldn’t be in better hands as we grow the RATIONALE brand across the globe!
